Thought Lab – OPHwork Portfolio

Some Case Studies
- AJ+ The Future of News
  Inventing the future of news media isn’t easy. I had the chance to contribute to a groundbreaking project, shaping its brand, messaging, marketing and the product itself. From assembling a team to creating workflows, planning workspaces, and launching a multi-million-dollar idea, it was an extensive and rewarding process.
- CANVAS Hackathon
  Branding an experimentation platform meant creating an identity for a space dedicated to innovation in media. We developed the event, the space, the project, and a new way of thinking. This included building the platform’s brand and defining its unique approach.
- QCAA
  Rebranding the Qatar Civil Aviation Authority (QCAA) was a unique challenge, transforming a deeply entrenched government agency’s outdated identity and improving communication, credibility, and cohesion across both internal and external stakeholders.
Digital & Interactive Design
Branding & Identity
Marketing & Comms
Motion and Video
Print & Presentation
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Thoughtlab

Art direction, Design

ThoughtLab, a digital transformation advisory service company, is dedicated to empowering emerging market entities—the true change makers. To better reflect their innovative approach, they sought a comprehensive update to a slicker, minimal, and modern aesthetic, encompassing everything from digital design to animation and a new website.

Their existing website was redesigned to effectively showcase their offerings, and a cohesive set of animation designs was created, establishing a consistent corporate identity for the ThoughtLab brand.