LEGO were launching a range of products and associated material as educational teaching aids for teachers of pupils from age 4. I had to design marketing and educational content that met strict guidelines whilst being both clear for use by teachers and attractive and engaging for pupils

Working within LEGO’s strict brand and communication guidelines and balancing these requirements against official educational material regulations, whilst keeping everything inviting and fun was a huge challenge. LEGO were very happy with the results and the projects continued for a number of years.