As an athlete himself, Phillip Ablort-Morgan found it hard to find fitting and comfortable underwear to run in. He then started One Degree South, which is a sports underwear company that caters to breathability and comfort with a snug fit to run, jump and everything in between while maintaining your performance. OneDegree South produces functional underwear for active and everyday lifestyles.

I took a company that needed a name, look and feel and gave it the boost it needed. From naming convention to branding and packaging, logo design, and email signatures.