The design draws on influences from Arabic geometry and traditional Russian decorative patterns. The abstract shapes form the numbers 974 inside a cartouche. 

This rectangular format creates a flexible, visual asset that works across media at a range of sizes. The strong geometric form means that the design can work in full colour or monotone. It can be adapted to create bright and bold designs, full of energy or as a very stylish and luxurious hallmark that expresses class and quality.