Old Mutual Insurance – My Portfolio

Some Case Studies
- AJ+ The Future of News
  Inventing the future of news media isn’t easy. I had the chance to contribute to a groundbreaking project, shaping its brand, messaging, marketing and the product itself. From assembling a team to creating workflows, planning workspaces, and launching a multi-million-dollar idea, it was an extensive and rewarding process.
- CANVAS Hackathon
  Branding an experimentation platform meant creating an identity for a space dedicated to innovation in media. We developed the event, the space, the project, and a new way of thinking. This included building the platform’s brand and defining its unique approach.
- QCAA
  Rebranding the Qatar Civil Aviation Authority (QCAA) was a unique challenge, transforming a deeply entrenched government agency’s outdated identity and improving communication, credibility, and cohesion across both internal and external stakeholders.
Digital & Interactive Design
Branding & Identity
Marketing & Comms
Motion and Video
Print & Presentation
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Old Mutual Insurance

Digital Marketing

I developed a variety of marketing content for OMI to extend their brand and create engagement accross a variety of social media platforms.

The initiatives ranged from celebrating public holidays and dates, sponsorship of the SouthAfrican Car of the Year awards and promoting soecific business areas such as travel insurance.