Reality Company were launching a world first decentralised stock exchange hosted on the blockchain along side Reality Coin, a crypto token backed up by real world assets and investment.

A complex and novel concept that needed some clear and inviting communications materials for both investors and backers. Explaining the concept was a huge challenge and I worked closely with the company founders to develop a series of video explainers as the most accessible and inviting way of messaging the business itself, how it would work and how to get involved. Careful script developemnnt followed by detailed and specific story boarding meant I could direct the animator closely to recreate the vision and meet the expectations of the client.